Monthly Archives: October 2013

“How Do I Measure Brand Loyalty?”

How do I measure Brand Loyalty? In the past few days I have had one co-worker ask me this question, listened to a webinar from Kobie (a loyalty marketing company) that related to this topic and now this morning I ran … Continue reading

Posted in Brand Loyalty, Customer Experience, Digital Marketing, Loyalty Marketing | Tagged , , , , , , | Leave a comment

This morning I …

This morning I was captivated by this headline: Living Social CEO: Our Business isn’t ‘Daily Deals,’ It’s Ad Dollars “We realized with the asset base that we had that we should be able to do other things and leverage it … Continue reading

Posted in Advertising, Brand Engagement, Coupons, Customer Experience, Daily Deals, Flash Deals, Hopster | Tagged , , , , , , | Leave a comment

Valpak. Augmented Reality. Making Coupons Cool Again.

This morning I ran across an article about the coupon Direct Mailer and Digital app provider — Valpak. The article had a simple title: “Augmented Reality Coupons Now Available on Valpak App.” More of headline worthy of a self-serving brand … Continue reading

Posted in Augmented Reality, Coupons, Hopster, Mobile, Retail | Tagged , , , , , | Leave a comment

SnipSnap Sued: Be Careful What You Promise SnipSnap’s brand promise of “Never Leave a Coupon Home Again” may be coming back to haunt them. The App that lets you scan, save and redeem coupons on your smartphone is being sued … Continue reading

Link | Posted on by | Tagged | Leave a comment

Mobile Marketer’s Top 10 Loyalty Programs Through the First Three Qs

Top 10 Lists. Every day another one. This one caught my eye from Mobile Marketer. It’s not a classic top 10 list that actually ranks each from worst to first or visa-versa; but just points out the most successful 10 … Continue reading

Posted in Consumer Package Goods, Coupons, Customer Experience, Loyalty Marketing, Mobile | Tagged , , , , | Leave a comment

Bruce Temkin’s 50 Customer Experience Tips Check this whole post out! Related articles Temkin Group’s Big Plans for CX Day (experiencematters.wordpress.com) Free Temkin Group Research on CX Day, Your Choice (experiencematters.wordpress.com) You: 50 Top Customer Experience Tips Published by Temkin … Continue reading

Link | Posted on by | Tagged , , , | Leave a comment

So Why Did Kellogg’s Text Me, When I Already Opted In?

A few days ago, I received a text from Kellogg’s asking me to confirm my SMS subscription and get my authorization for text messages from Kellogg’s Family Rewards (KFR). Didn’t I already do this, I thought? Why ask me again, … Continue reading

Posted in Mobile | Tagged , , , , | Leave a comment

Making Big Data Bite-Sized

You can read countless articles on Big Data (BD) every day. For instance, I just read one from the Wall Street Journal (WSJ) on a new book being published by Lisa Arthur, CMO of Teradata Applications. Lisa apparently refers to … Continue reading

Posted in Big Data, Consumer Intelligence, Consumer Package Goods | Tagged , , , , | Leave a comment

Mobile Marketer’s Take on How CPGs Are Getting Mobile Right

“Kraft’s cream cheese brand Philadelphia worked with the Shopitize app to roll out a cash-back program in March. Consumers who have downloaded the app and are inside a supermarket can scan bar codes on products and upload pictures of their receipts.” Conspicuously like … Continue reading

Quote | Posted on by | Tagged , , , , , | 1 Comment