Category Archives: Consumer Package Goods

Mobile Marketer’s Top 10 Loyalty Programs Through the First Three Qs

Top 10 Lists. Every day another one. This one caught my eye from Mobile Marketer. It’s not a classic top 10 list that actually ranks each from worst to first or visa-versa; but just points out the most successful 10 … Continue reading

Posted in Consumer Package Goods, Coupons, Customer Experience, Loyalty Marketing, Mobile | Tagged , , , , | Leave a comment

Making Big Data Bite-Sized

You can read countless articles on Big Data (BD) every day. For instance, I just read one from the Wall Street Journal (WSJ) on a new book being published by Lisa Arthur, CMO of Teradata Applications. Lisa apparently refers to … Continue reading

Posted in Big Data, Consumer Intelligence, Consumer Package Goods | Tagged , , , , | Leave a comment