Category Archives: Mobile

All things Mobile related

Valpak. Augmented Reality. Making Coupons Cool Again.

This morning I ran across an article about the coupon Direct Mailer and Digital app provider — Valpak. The article had a simple title: “Augmented Reality Coupons Now Available on Valpak App.” More of headline worthy of a self-serving brand … Continue reading

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Mobile Marketer’s Top 10 Loyalty Programs Through the First Three Qs

Top 10 Lists. Every day another one. This one caught my eye from Mobile Marketer. It’s not a classic top 10 list that actually ranks each from worst to first or visa-versa; but just points out the most successful 10 … Continue reading

Posted in Consumer Package Goods, Coupons, Customer Experience, Loyalty Marketing, Mobile | Tagged , , , , | Leave a comment

So Why Did Kellogg’s Text Me, When I Already Opted In?

A few days ago, I received a text from Kellogg’s asking me to confirm my SMS subscription and get my authorization for text messages from Kellogg’s Family Rewards (KFR). Didn’t I already do this, I thought? Why ask me again, … Continue reading

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Mobile Marketer’s Take on How CPGs Are Getting Mobile Right

“Kraft’s cream cheese brand Philadelphia worked with the Shopitize app to roll out a cash-back program in March. Consumers who have downloaded the app and are inside a supermarket can scan bar codes on products and upload pictures of their receipts.” Conspicuously like … Continue reading

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