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SnipSnap Sued: Be Careful What You Promise SnipSnap’s brand promise of “Never Leave a Coupon Home Again” may be coming back to haunt them. The App that lets you scan, save and redeem coupons on your smartphone is being sued … Continue reading

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Mobile Marketer’s Take on How CPGs Are Getting Mobile Right

“Kraft’s cream cheese brand Philadelphia worked with the Shopitize app to roll out a cash-back program in March. Consumers who have downloaded the app and are inside a supermarket can scan bar codes on products and upload pictures of their receipts.” Conspicuously like … Continue reading

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