Tag Archives: CPG Brands

So Why Did Kellogg’s Text Me, When I Already Opted In?

A few days ago, I received a text from Kellogg’s asking me to confirm my SMS subscription and get my authorization for text messages from Kellogg’s Family Rewards (KFR). Didn’t I already do this, I thought? Why ask me again, … Continue reading

Posted in Mobile | Tagged , , , , | Leave a comment

Making Big Data Bite-Sized

You can read countless articles on Big Data (BD) every day. For instance, I just read one from the Wall Street Journal (WSJ) on a new book being published by Lisa Arthur, CMO of Teradata Applications. Lisa apparently refers to … Continue reading

Posted in Big Data, Consumer Intelligence, Consumer Package Goods | Tagged , , , , | Leave a comment

Mobile Marketer’s Take on How CPGs Are Getting Mobile Right

“Kraft’s cream cheese brand Philadelphia worked with the Shopitize app to roll out a cash-back program in March. Consumers who have downloaded the app and are inside a supermarket can scan bar codes on products and upload pictures of their receipts.” Conspicuously like … Continue reading

Quote | Posted on by | Tagged , , , , , | 1 Comment