Tag Archives: Hopster

This morning I …

This morning I was captivated by this headline: Living Social CEO: Our Business isn’t ‘Daily Deals,’ It’s Ad Dollars “We realized with the asset base that we had that we should be able to do other things and leverage it … Continue reading

Posted in Advertising, Brand Engagement, Coupons, Customer Experience, Daily Deals, Flash Deals, Hopster | Tagged , , , , , , | Leave a comment

Valpak. Augmented Reality. Making Coupons Cool Again.

This morning I ran across an article about the coupon Direct Mailer and Digital app provider — Valpak. The article had a simple title: “Augmented Reality Coupons Now Available on Valpak App.” More of headline worthy of a self-serving brand … Continue reading

Posted in Augmented Reality, Coupons, Hopster, Mobile, Retail | Tagged , , , , , | Leave a comment

Making Big Data Bite-Sized

You can read countless articles on Big Data (BD) every day. For instance, I just read one from the Wall Street Journal (WSJ) on a new book being published by Lisa Arthur, CMO of Teradata Applications. Lisa apparently refers to … Continue reading

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Mobile Marketer’s Take on How CPGs Are Getting Mobile Right

“Kraft’s cream cheese brand Philadelphia worked with the Shopitize app to roll out a cash-back program in March. Consumers who have downloaded the app and are inside a supermarket can scan bar codes on products and upload pictures of their receipts.” Conspicuously like … Continue reading

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